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About Luxsanat

Luxsanat was founded in 2023 in Tallinn, Estonia, with a simple idea:

Bring science-backed wellness technology into everyday life.

Our solutions are natural, non-invasive, and grounded in the latest neuroscience— designed to enhance recovery, sleep, focus, and mental clarity.

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Our mission & vision

Our Mission:

We're here to make a real difference in people's lives by making advanced health technologies accessible to everyone and everywhere. Through innovation and a strong focus on effectiveness and safety, we deliver products that truly meet the needs of the people.

Our Vision:

We envision a world where everyone has the support they need to achieve their best mental and physical health. By leading in offering science-backed health technologies that make a real difference, we’re building a community that truly values well-being.

Evidence-based innovation
Non-invasive & drug-free
Simple & safe to use
Focused on natural balance

Meet our team

Behind Luxsanat is a dedicated and diverse team of professionals who are passionate about what they do. Each day, we work with care and purpose to ensure our products, services, and customer experience meet the highest standards. Our mission is to offer solutions that genuinely support well-being and healing — with honesty, compassion, and science-backed knowledge.

We believe in collaboration, integrity, and a human-first approach. As a team, we’re strong, supportive, and deeply connected — and we strive to pass on that same sense of safety and trust to our clients and partners.

Gerd Kanter-

Ambassador & Shareholder

Olympic champion and sports leader who brings international experience, strategic insight, and trusted credibility to our team.

Heino Enden-

Ambassador, Shareholder & Sports Agent

Former top basketball player and national team coach who represents Luxsanat in the sports world and contributes to business growth and strategic development.

Martin Lang-

Sales director, founder

An experienced sales and business leader who brings growth focus, strong relationships, and strategic thinking to our team.

Kristo Jürisalu-

Business & Sales Developer, founder

Kristo drives business growth at Luxsanat through focused sales development and building strong partnerships. His strength lies in a structured approach and creating long-term value.

Hendrik Tibar-

CEO

Experienced leader in logistics and retail operations who brings clarity, structure, and a results-driven mindset to Luxsanat.

Ivar Savin-

Founder & Strategic Lead

Founder and strategic lead at Luxsanat, shaping the company’s direction, driving growth, and focusing on innovation and long-term value.

Kärt Keek-

Founder & Marketing Lead

Co-founder and marketing lead at Luxsanat, combining creativity and strategy to grow the brand, connect with the right audience, and keep our voice fresh and engaging.

Sirli-Kille Sillar-

Event Manager

An experienced event manager who ensures the smooth execution of Luxsanat’s initiatives. Her precision and dedication help bring every project to life with excellence.

Martin Nõlve-

Key Account Manager & Partnership leader

Martin manages sales and partnerships at Luxsanat. With strong communication skills and a collaborative mindset, he helps drive growth and build valuable distributor relationships.

Kenn Lend-

Key Account Manager & Partnership leader

Kenn manages sales and partnerships at Luxsanat. With strong communication skills and a collaborative mindset, he helps drive growth and build valuable distributor relationships.

Keit Kramarovski-

Technical Lead and developer

Keit leads the technical development at Luxsanat, ensuring that all digital solutions are functional, secure, and aligned with the company’s long-term vision.

The Voices Behind Luxsanat

We’re proud to collaborate with a passionate group of ambassadors who genuinely believe in what we do.

Through our ambassador blog, you can get to know the people behind the faces – their stories, experiences, and the impact they create.

Want to become a part of our growing community?

Learn more about all of our ambassadors or how to apply for one yourself here.

Gerd Kanter - Olympic Champion and Advocate of Brain and Body Recovery

Gerd Kanter - Olympic Champion and Advocate of Brain and Body Recovery

Discover how Olympic champion Gerd Kanter combines elite athletic experience with innovative neurotechnology for mental clarity and physical recovery. Learn why he trusts Luxsanat’s NeuroVizr and FlexBeam to support his balanced lifestyle.

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Introducing Benjamin Berg

Introducing Benjamin Berg

Luxsanat is proud to announce an exciting and deeply aligned collaboration with mental
trainer and mentor Benjamin Berg – a guiding force in modern mental coaching who is
known for combining Eastern wisdom with cutting-edge neuro and athletic training. 

Read more

Partners, Resellers, Distributors

Our partners