A world-renowned athlete, Gerd Kanter brings a wealth of experience from the sporting world to his roles as an investor, board member, and consultant. His illustrious career includes being the Discus Throw World Champion in 2007 and clinching the Summer Olympics Gold in 2008. Gerd is one of Estonia’s most celebrated athletes and leverages his extensive network and expertise to propel our organization forward.

With a storied career that includes titles as the Basketball World Champion in 1982 and European Champion in 1985, Heino Enden transcends his sports legacy into business acumen. As the Estonian National Team’s head coach from 2001 to 2004, Heino has developed a keen sense for talent and strategy. His role in our team encompasses consultancy, business development, and agency, tapping into a vast network in sports, nutrition, and wellness.

Martin Lang, with over two decades in sales, has a proven track record of elevating companies to new heights. His expertise has seen turnovers and profits double in previous engagements across industries such as Sanitex, Krausberg, and SPS, with turnovers ranging from 2 to 9 million EUR. As a health entrepreneur and networker, Martin’s background as a former professional basketball player adds a unique perspective to our sales strategy.

Kristo Jürisalu, our sales developer, brings fourteen years of experience in sales management and business development to the table. Having established a coffee vending machines company from the ground up, achieving a turnover of 4 million in just five years with Espresso Blue and Sanitex, Kristo’s prowess is undeniable. Between 2020 and 2023, he built one of Estonia’s largest personal protective equipment B2B networks (Medifum), boasting a turnover of 4 million.