About Luxsanat
Luxsanat was founded in 2023 in Tallinn, Estonia, with a simple idea:
Bring science-backed wellness technology into everyday life.
Our solutions are natural, non-invasive, and based on cutting-edge neuroscience — designed to enhance recovery, sleep, focus, and mental clarity.
Our mission & vision
Our Mission:
We aim to transform lives by making advanced health technologies accessible, focusing on innovation to meet our clients’ diverse needs with safe, effective products.
Our Vision:
Our vision is to empower everyone to reach optimal well-being, leading in health technology by offering solutions that support mental and physical health, and fostering a community that values innovative health solutions.
Meet our team
Behind Luxsanat is a dedicated and diverse team of professionals who are passionate about what they do. Each day, we work with care and purpose to ensure our products, services, and customer experience meet the highest standards. Our mission is to offer solutions that genuinely support well-being and healing — with honesty, compassion, and science-backed knowledge.
We believe in collaboration, integrity, and a human-first approach. As a team, we’re strong, supportive, and deeply connected — and we strive to pass on that same sense of safety and trust to our clients and partners.
Gerd Kanter-
Ambassador & Shareholder
Olympic champion and sports leader who brings international experience, strategic insight, and trusted credibility to our team.
Heino Enden-
Ambassador, Shareholder & Sports Agent
Former top basketball player and national team coach who represents Luxsanat in the sports world and contributes to business growth and strategic development.
Martin Lang-
Sales director, founder
An experienced sales and business leader who brings growth focus, strong relationships, and strategic thinking to our team.
Kristo Jürisalu-
Business & Sales Developer, founder
Kristo drives business growth at Luxsanat through focused sales development and building strong partnerships. His strength lies in a structured approach and creating long-term value.
Hendrik Tibar-
CEO
Experienced leader in logistics and retail operations who brings clarity, structure, and a results-driven mindset to Luxsanat.
Ivar Savin-
Founder & Strategic Lead
Founder and strategic lead at Luxsanat, shaping the company’s direction, driving growth, and focusing on innovation and long-term value.
Kärt Keek-
Founder & Marketing Lead
Co-founder and marketing lead at Luxsanat, combining creativity and strategy to grow the brand, connect with the right audience, and keep our voice fresh and engaging.
Sirli-Kille Sillar-
Event Manager
An experienced event manager who ensures the smooth execution of Luxsanat’s initiatives. Her precision and dedication help bring every project to life with excellence.
Martin Nõlve-
Key Account Manager & Partnership leader
Martin manages sales and partnerships at Luxsanat. With strong communication skills and a collaborative mindset, he helps drive growth and build valuable distributor relationships.
Kenn Lend-
Key Account Manager & Partnership leader
Kenn manages sales and partnerships at Luxsanat. With strong communication skills and a collaborative mindset, he helps drive growth and build valuable distributor relationships.
Keit Kramarovski-
Technical Lead and developer
Keit leads the technical development at Luxsanat, ensuring that all digital solutions are functional, secure, and aligned with the company’s long-term vision.
The Voices Behind Luxsanat
We’re proud to collaborate with a passionate group of ambassadors who genuinely believe in what we do.
Through our ambassador blog, you can get to know the people behind the faces – their stories, experiences, and the impact they create.
Want to become a part of our growing community?
Learn more about all of our ambassadors or how to apply for one yourself here.
Luxsanat is proud to announce an exciting and deeply aligned collaboration with mental
trainer and mentor Benjamin Berg – a guiding force in modern mental coaching who is
known for combining Eastern wisdom with cutting-edge neuro and athletic training.
Partners, Resellers, Distributors
Our partners
