About Luxsanat
Luxsanat was founded in 2023 in Tallinn, Estonia, with a simple idea:
Bring science-backed wellness technology into everyday life.
Our solutions are natural, non-invasive, and grounded in the latest neuroscience— designed to enhance recovery, sleep, focus, and mental clarity.
Our mission & vision
Our Mission:
We're here to make a real difference in people's lives by making advanced health technologies accessible to everyone and everywhere. Through innovation and a strong focus on effectiveness and safety, we deliver products that truly meet the needs of the people.
Our Vision:
We envision a world where everyone has the support they need to achieve their best mental and physical health. By leading in offering science-backed health technologies that make a real difference, we’re building a community that truly values well-being.
Meet our team
Behind Luxsanat is a dedicated and diverse team of professionals who are passionate about what they do. Each day, we work with care and purpose to ensure our products, services, and customer experience meet the highest standards. Our mission is to offer solutions that genuinely support well-being and healing — with honesty, compassion, and science-backed knowledge.
We believe in collaboration, integrity, and a human-first approach. As a team, we’re strong, supportive, and deeply connected — and we strive to pass on that same sense of safety and trust to our clients and partners.
Hendrik Tibar
CEO & shareholder
Drives operational excellence and international scaling, ensuring that Luxsanat hits its revenue targets and reaches profitability through disciplined execution.
Gerd Kanter
Partnership Advisor & shareholder
Provides Olympic-level credibility and access to global sports ecosystems, enabling rapid adoption among high-performance teams and strengthening scientific trust.
Heino Enden
Partnership Advisor & shareholder
Leverages elite athlete networks and sports institutions to open credibility-driven B2B doors and accelerate adoption in professional performance environments.
Kristian Kalle
Growth & Strategy Advisor
"I give Luxsanat an outside lens that pressure-tests ideas, sharpens strategy and turns neurotech vision into focused, measurable growth."
Ivar Aus
Investor & shareholder
Supports Luxsanat’s growth through capital, strategic insight and high-trust business networks, enabling stronger financial stability, faster market entry and higher-value partnerships.
Andres Mellik
MedTech Partner & Member of Supervisory board of Vizr Technology Oü
Guides medical certification, scientific validation and regulatory strategy, opening healthcare markets and strengthening the device’s clinical legitimacy.
Kristo Jürisalu
Business Developement & Co-founder
Builds and manages revenue engines, partner networks and B2B channels that directly convert into predictable, recurring sales growth.
Ivar Savin-
CMO&CVO & Co-founder
Shapes Luxsanat’s global brand and demand by unifying neuroscience, design, and storytelling, driving international visibility, lowering CAC, and category leadership in next-gen neuro-wellness. Actively engaged in public-sector wellness technology programs and applied research.
Martin Nõlve
Strategic Sales & Key Account Manager
Develops key accounts and strategic partnerships, unlocking high-value B2B relationships and scalable distribution channels.
Joonas Tomingas
Experience & Activation Partner & Shareholder
Responsible for creating and delivering NeuroVizr experiences. With a background in professional coaching and human performance, he ensures Luxsanat’s technology is not only understood, but felt, leading hands-on sessions, demos, and partner training.
Keit Kramarovski
Technical Lead and developer
Keit leads the technical development at Luxsanat, ensuring that all digital solutions are functional, secure, and aligned with the company’s long-term vision.
Partners, Resellers, Distributors
Our partners
The Voices Behind Luxsanat
We’re proud to collaborate with a passionate group of ambassadors who genuinely believe in what we do.
Through our blog, you can get to know the people behind the faces – their stories, experiences, and the impact they create.
Want to become a part of our growing community?
Learn more about all of our ambassadors or how to apply for one yourself here.
Got any questions?
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